A Commitment to Quality Fish Nutrition
Long before SHO became known among dedicated koi keepers, pond enthusiasts, aquaponics operators, hatchery managers, and fish nutrition professionals, we were the team standing beside shimmering backyard ponds — watching koi and ornamental fish glide through the water, captivated by their colors, vitality, and grace. Over years of observation and study, we came to understand a simple, unshakable truth: healthy fish begin with exceptional nutrition — and anything less is just fish food. That insight didn’t just inspire a product — it changed how we think about fish nutrition forever.
So we set out to build something better — not just another feed, but a nutrition platform that helps fish truly thrive at every life stage and in every environment. That was the beginning of SHO — Superb Health & Optimal nutrition for every fish under our care. From the very start, we committed to more than feeding fish; we wanted to nourish life with precision, intelligence, and integrity. With decades of collective experience and a passion for advancing fish health, we dove deep into nutritional science to tackle a question most feeds never address: What truly makes fish healthy at the cellular level?
The answer we found — and what truly sets SHO apart — is our focus on dietary nucleotides. These tiny molecules are fundamental building blocks that fish use to create DNA and RNA and play a vital role in cell replication, immune response, and overall metabolic function. Most feeds focus primarily on calories and protein, but we knew fish immune systems and growth depend on more than just energy — they need nutrients that directly support cellular health and resilience. Scientific evidence shows dietary nucleotides can significantly strengthen immune defenses, improve growth efficiency, enhance stress tolerance, and support overall health in aquatic animals when included in diets.
Because fish tissues involved in immunity — like kidneys and white blood cells — cannot produce all the nucleotides they need quickly during stress or infection, dietary nucleotides become incredibly important. By incorporating them purposefully into our formulas, we give fish a head start on immune challenges, reduce metabolic strain, and help maintain optimal health even during periods of rapid growth, temperature fluctuation, or environmental stress. The difference is clear: fish fed SHO aren’t just surviving — they’re thriving.
This science-driven approach impacts every pellet we produce. From carefully balanced protein sources and digestible fats to the vitamins and minerals that support key metabolic pathways, every ingredient is selected for health, growth, and vitality. But the real innovation is that we intentionally leverage nucleotide science — a level of nutritional purpose most feeds never attempt. That’s why serious hobbyists, aquaponics growers, homesteading hatcheries, universities, and ponds with high-performance fish all turn to SHO for consistent, measurable results.
Our commitment doesn’t stop at smart formulation. Like the most respected innovators in animal nutrition, we constantly refine our products based on ongoing learning and real performance. Leading feed technology partners invest in comprehensive feed formulation, production engineering, and research collaboration to ensure products deliver on their promises — and we embrace that same philosophy of continuous improvement in everything we do
Today, SHO stands at the intersection of passion and science. What we make isn’t just fish food — it’s nutrition engineered to fuel stronger lives, healthier growth, and brilliant coloration. Through continuous learning, thoughtful ingredient sourcing, and a deep respect for both tradition and breakthrough innovation, we remain dedicated to one goal above all: fish that live stronger, grow healthier, and shine more brilliantly — because of what’s in their food.